Monthly Archives: April 2013

Brand experience brief.

imagesWe produced a lengthy list of brands and more specifically products to look at for our brand experience, including Lynx, Cadbury, UK banks – incl Lloyds TSB, HSBC and Natwest -, Hollister and Skittles. In the end we settled on Skittles. A well known UK confectionery brand, with a quite well known advertising method, and tag line ‘taste the rainbow’.

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Filed under Portfolio Management, Career Planning and Industry Placement 12/13

YCN Brief

BacardiFor our YCN Brief we selected Bacardi, who asked for ways in which to challenge the perception that Bacardiis seen as old fashioned and ‘not cool’. To attract an audience of from primarily males between the ages of 18 and 24, and make it be seen as a drink that one wouldn’t be embarrassed if seen drinking it in a bar… in a way young guys might not drink wine in a bar for example.

Given that our group consists of 2 females, and a male in the chosen age group, none of which are particularly¬† drinkers, this allowed us to look at the brief more objectively than others might, ie we wouldn’t be looking at a solution that would work for us – instead one that would work for the target audience.

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Filed under Portfolio Management, Career Planning and Industry Placement 12/13

D&AD Brief

Our group selected a D&AD brief from the BBC which asked for creatives to come up with methods in which find a way to take “otherwise static web pages”, and make them appear “dynamic and relevent”. They suggested live updates, as seen in the 2012 Olympics would be good direction in which we could look.

bbc logo

We selected this brief because of the challenge of taking such a well known international corporation and looking at ways to update it’s websites in ways that we experence in the sites that we, our group members, frequently visit – Facebook, Youtube and perhaps other News Sites for example.

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Filed under Portfolio Management, Career Planning and Industry Placement 12/13

Creative CV.

Looking into getting Work Experience is a daunting process that makes one realise how far I have come into education, and how far I have left. We’ve had various presentations regarding what should go on a creative CV, where to look for work experience and how to write a cover letter.

Our first tutorial with Sarah Louise, Debi, Emma and I, had not yet started our creative CV as we were all confused as to what was suppose to go on. Unlike our regular CV’s, which Debi had brought her’s which I reference as an example, we were told that allot of the information regarding our address and older qualifications had no place. We were also to remove the paragraphs from the top talking about the job we want, and what we bring to it – in this respect we would later type these things individually, a different one for a different agency.

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Filed under Portfolio Management, Career Planning and Industry Placement 12/13