Brand experience brief.

imagesWe produced a lengthy list of brands and more specifically products to look at for our brand experience, including Lynx, Cadbury, UK banks – incl Lloyds TSB, HSBC and Natwest -, Hollister and Skittles. In the end we settled on Skittles. A well known UK confectionery brand, with a quite well known advertising method, and tag line ‘taste the rainbow’.

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Filed under Portfolio Management, Career Planning and Industry Placement 12/13

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